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Every Bharat Heera Kendra (BHK) will have an entertainment centre with two cinema screens, with a total of 189 seats one with 125 seats and the second screen with 64 seats under the brand name of Bharat Cineplex powered by NOVA Experience (by NCPL, a 100% subsidiary of UFO Moviez India Ltd).
Equipped with immersive surround sound system with digital projection equipment to support the streaming of Hollywood content, the Bharat Cineplex will screen the latest Hollywood/ Bollywood and other movies on a First Day First Show basis at very affordable prices.
UFO Moviez India Limited is India’s largest digital cinema network and in-cinema advertising platform. It operates a satellite-based digital cinema distribution network using its UFO-M4 platform and D-Cinema network. It has contributed to the revival of single-screen cinemas in India, and its secure technology has substantially reduced piracy.
UFO has conducted detailed research on pin codes, which found that the 9,500 cinema screens in India are present in only 3,300 pin codes which are primarily in metros & urban areas and 16,500 pin codes do not have cinemas. Rural and semi-urban cinema has the potential to be a significant opportunity in India.
While there has been a lot of focus on urban audiences by key multiplex players in the country, rural and semi-urban areas have largely been neglected. BHK will increase India’s screen density and bring India at par with the world in this important economic metric.
UFO has ensured that in all BHKs, audiences have the ‘day of release’ (first-day first show) access to films everywhere. UFO Moviez claims to have released more than 18,000 films in 22 languages on its UFO M4-Platform & DCI Network and has conducted over 21 million shows to date.
